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About Samantha Theron

Creative Director, Stylist, Brand Experience & Visual Merchandising Specialist

Currently based in Sydney Australia, Samantha has 20+ years’ international experience in creative direction, styling, visual merchandising and brand story telling.   As former Head of Visual for iconic luxury brand PRADA Australia, and PRADA South East Asia, Samantha has extensive know-how spanning international markets. 

Sam has been responsible for launching luxury collections from Beijing, Shanghai, Bangkok, and Vietnam, to Australia, Malaysia, Singapore and Milan.  She’s worn hard hats on building sites bringing stores to life from the ground up.  Leading a team of visuals working tirelessly to deliver the PRADA brand vision through innovation, high engagement, and connection.

Before embarking on her globetrotting dream job with PRADA, Sam worked as art director and stylist on campaigns for some of the world’s leading brands including Moet & Chandon, LG electronics, Covergirl, Lancôme, Coca-Cola, Dove chocolates, Lindt, Ingham’s, My Dog, Huggies, Nikon, P&O, The Cancer Council, Australian Jockey Club, and Samsung.

She has styled actors, singers, celebrity chefs, worked on advertising commercials, music videos, and dressed the woman who would become the first female Prime Minister of Australia.

Her print work has appeared in leading publications including Harpers Bazaar, Vogue Entertaining & Travel, Delicious, Prevention, Women’s Health, The Daily Telegraph, The Sydney Morning Herald, and Woman’s Day.

Excited to be collaborating on home ground after living overseas for several years, Sam is bringing her multi-faceted expertise to people and brands through Luxe Visual CoLab. 

Sam is also co-founder of Collabor8Women, a super-connecting event held every month, inviting diverse professional women to meet, share smart conversations and collaborate.

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Luxe

word of origin LUXUS: luxury; meaning luxurious, sumptuous, of high quality 

Visual

image, film clip, or drawing used to illustrate a story or message

CoLab

collectively collaborating and developing creative ideas