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Welcome to Luxe Visual CoLab

Our work centres around creative direction, styling, luxury visual merchandising, end to end concept creation, and brand storytelling.

At the helm of Luxe VCL is leading Creative Samantha Theron.

Currently based in Sydney Australia, Samantha is Global Senior Visual Merchandising Manager for RM Williams, an iconic Australian brand with Australian Made proudly at the heart of everything they do.

With a busy schedule for RM Williams, Samantha still finds time to offer her styling services to professionals and executives, business owners and private clients wanting to elevate their personal brand and dress with absolute confidence.

Covering both commercial work and private clientele, Luxe VCL is a truly collaborative space bringing people and brands to life.

Luxe VCL works with the best in the industry from photographers, designers, producers and directors, to hair and make-up artists.