With global experience in retail and a deep understanding of brand visual merchandising strategy and execution, Luxe Visual CoLab can work with you to develop a dynamic VM strategy.
As former Head of VM (Australia and South East Asia) for global luxury brand Prada, Founder & Creative Director Samantha has developed a two-pronged strategy approach : One that delivers an engaging consumer experience, elevates and reinforces your brand DNA, while critically reviewing sales performance with pivot points structured to improve sales results.
From retail store VM and pop-ups, to e-commerce VM product presentation. Luxe Visual CoLab will review your brands current VM practices and deliver a strategy that will visually improve your brand presence and drive sales.
FOCUSING ON KEY VM COMPONENTS
Store layout and planograms – optimisation of product presentation
Window creative design concepts
Effective lighting, store mood and interior
Effective product presentation across all categories for increased sales
Consumer engagement and experience strategy
- Brand storytelling
- Pop ups and in-store activations
- Alignment of brick and mortar + e-commerce of messaging
- VM team training