Welcome to Luxe Visual CoLab

Our work centres around creative direction, styling, luxury visual merchandising, end to end concept creation, and brand storytelling.  

At the helm of Luxe VCL is leading Creative and former Head of Visual Merchandising for PRADA South East Asia, Samantha Theron. With over 20 years international experience in luxury retail, brand story telling, styling for advertising, lifestyle, fashion & celebrity clients, as well as wardrobe for TV commercials.  

Covering both commercial work and private clientele, Luxe Visual CoLab is a truly collaborative space bringing people and brands to life. 

Combining extensive fashion know-how and international luxury brand expertise, Samantha offers her styling services to professionals and executives, business owners and private clients wanting to elevate their personal brand and dress with absolute confidence.

Luxe VCL works with the best in the industry from photographers, designers, producers and directors, to hair and make-up artists.